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A Month of Pink, a Lifetime of Awareness

Posted on October 31 2012

A Month of Pink, a Lifetime of Awareness

By: Parker McDonald

Halloween marking the end of October, it also means the end of National Breast Cancer Awareness Month. Over the past few months, Victory has been doing a lot towards the cause, thanks in large part to the recent sponsorship with Standup for the Cure. Standup for the Cure is a new organization that uses stand up paddling as a way to promote breast cancer awareness and raise funds for the local Susan G. Komen chapter in Orange County. May 5th marked the first event put on by Standup for the Cure. Hundreds of people showed up at the Newport Dunes to support the cause and participate in the world’s largest SUP lesson. It was a great way to raise awareness, while at the same time introducing people to a new sport. This SUP lesson was a Guinness world record for the largest stand up paddle lesson, with a huge crowd of people filling Newport Harbor, creating a sea of pink. The event raised over $60,000 for the Orange County Komen Foundation. Proceeds help fund educational outreach, screening, and treatment programs for the women in our community. The last week of September kicked off the 21st annual Race for the Cure in Fashion Island, Newport Beach. The event was a huge success raising $2,159,456. Standup for the Cure had a blast getting all sorts of pink-clad people onto a swaying SUP board to educate them about the sport. Victory was also there in support and catching great shots of everyone trying out the SUP board. SUP Magazine’s 2012 SUP Awards named Standup for the Cure “Top Philanthropic Efforts for 2012,” and also donated $2,000 to their cause. Even though Breast Cancer Awareness Month is over, continued support goes on throughout the year. Standup for the Cure already has their next even planned for Saturday May 4th, 2013. To check it out and register early click here. For more information regarding Standup for the Cure check them out on Facebook: For more information about the Susan G. Komen Foundation click here. Victory’s ‘Standup for the Cure’ shirts are still available in limited quantities, with 20% of proceeds going to Orange County Affiliate of Susan G Komen for the Cure. Shirts are available at   

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