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Shop Believer: Coastal Urge

Posted on May 25 2018

Just two years ago Jeoffrey Nathan and his wife Catherine decided to open a new kind of retail store reflecting their active, coastal life style. Their business, Coastal Urge, has done very well even in the tough economy and has continued to grow throughout the period. With the current resurgence in the economy they feel this new year will be better than ever.

The store carries lines such as Patagonia (customers occasionally mistake them for a Patagonia store), Quiksilver Edition, North Face, Prana as well as high end women’s swimwear and a range of Stand Up Paddle boards. Although they aren’t strictly a SUP store they do cater a lot to this sport with Stearns life jackets, Da Kine bags and apparel designed for SUP including Victory Koredry. Since much of their products are technical they fall into the category of “must haves” at least for those who are committed to water sports according to Jeoffrey. The store even offers baby strollers specifically designed for the beach with big sand tires as well as Beach Cruisers.

A big part of their success was attributed to a strong marketing program including the SUP races organized by Coastal Urge for which Victory helps provide loosefit Koredry shirts as race jerseys. These races have attracted contestants from as far away as Hawaii and some of the top competitors in the world (Chuck Patterson will be at this weekends second annual Cold Stroke). They have also received major press coverage for the events including extensive TV coverage reaching millions of households.

Other successful marketing has ranged from billboards at the local airport to their own boat that cruises around the area with a crew of local women wearing the swimwear they carry.

Victory Koredry has been a good fit for their clientele of water sports enthusiasts and they have sold through the long sleeve Koredry shirts and have had many repeat customers who have returned to buy second shirts for themselves or as gifts.

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