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Retail Believer: The Maui Dive Shop

Posted on December 08 2010

n 1978, Bob Chambers started Maui Dive Shop in the Maui Mall in Kahului. It was a small “hole in the wall” store with about as much retail space as the back room in most of their current locations. After three years of struggling and being moderately successful, Bob closed the Maui Mall store and moved to the Azeka Plaza Over the years, Maui Dive Shop grew as new locations became available.

Eventually, after much hard work, Bob had grown Maui Dive Shop into 7 locations and was very busy with day-to-day operations of the business. Times were good, and Maui Dive Shop had earned a place as a prominent retailer on Maui, but Bob had yet to face his greatest challenge. coralGardensIn 1990 the Gulf war came and tourism dropped drastically. While most other businesses were cutting back, Bob did the opposite and expanded to new locations and larger stores. With a lot of great advertising and great service,

Maui Dive Shop was saved. Then Hurricane Iniki hit Kauai. A situation that was very unfortunate for the people of Kauai was a strike of luck for Maui Dive Shop and allowed Bob to continue to grow the business. Through many years of challenging economic times Maui Dive Shop has emerged as one of the best dive shops on Maui. Its no surprise that in 1994 Bob won businessman of the year. He says that as the retail demographics change, Maui Dive Shop will change; but, with whatever they become in the future, they will strive to provide excellent customer service, THE BEST QUALITY of MERCHANDISE and first class facilities. 

moloDahn Cubacungan is the buyer for Maui Dive Shop and is familiar with what the best quality of merchandise means. Maui Dive has been purchasing Victory KOREDRY from the inception of the Koredry. In Maui the water is so comfortable most year round that wetsuits are not necessary.


Dahn says the Koredry sells great and suits the customer needs perfect providing sun protection and a little extra warmth on those cooler days.The Maui Dive staff hears such good feedback of the Koredry technology and its great when its passed along to us here at Victory. I can see why Maui Dive continues to purchase the Victory Koredy and continues to do such incredible business. We enjoy being associated with the best in the business and it appears as if Maui Dive Shop feels just the same.

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