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Retail Believer: Fastlane Sailing

Posted on May 25 2018

Fast Lane Sailing began with a primary focus on sailing, especially sailing sabots, catamarans and lasers. A few years ago they brought in kayaks, especially fishing kayaks. Then they added Stand UP Paddle Boards. They have run ads in the local surfing mags featuring photos of kayak fisherman catching big yellowtail in the kelp beds off San Diego. Just recently they caught a Thresher Shark off of a SUP!

They started carrying Victory Koredry shirts a few years ago and according to Ron Lane the owner have found they work great for all these activities. When ever they go out and "test" new boats they always wear their KoreDry shirts, even if it is as a base layer under another shirt. Fast Lane gets involved in many events revolving around these activities such as the Catalina expedition featured in the photos here in which the whole crew dawned KoreDry shirts. Fast Lane was one of the first retailers to ask us for more loose fit women’s pieces in our line prompting the development of the women’s Street Sweeper as well as women’s short and long sleeve loose fit shirts which are also featured in this issue of the newsletter

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