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Outdoor Retailer Summer Market

Posted on July 05 2010

OUTDOOR RETAILER SUMMER MARKET – is the world’s largest outdoor sports industry gathering in the world, bringing retailers and media together with over 1000 brands in the business of producing and selling the active outdoor lifestyle. Brands include Timberland, The North Face, W.L. Gore, Columbia Sportswear, Patagonia, Ocean Kayak, Nike, Merrell and ; buyers include REI, The Sports Authority, Cabelas, Nordstrom, and thousands of other retailers. Media players include Outside Magazine, National Geographic, Men’s Journal and hundreds more, including non-endemics like WSJ, Forbes, Newsweek. 21,000+ overall attendees. 200,000 page impressions/month around showtime. Trade Show: August 3 - 6, 2010 Salt Palace Convention Center Salt Lake City, UT Open Air Demo: August 2, 2010 Jordanelle Reservoir Herber City, UT Summer Market 2010 Features: Open Air Demo?Celebrate your passion for the outdoors and experience products in the environment they were designed for! Open Air Demo will host a myriad of events geared towards product previews, hands-on testing and getting outdoors with fellow industry advocates. With an action packed event schedule and an outdoor festival feeling, at Outdoor Retailer's Open Air Demo you can make qualified product decisions without ever feeling like you are working. Experience the products just as your customer would when they make a purchase and have confidence in the products you sell. Outdoor Retailer is committed to providing network opportunities and growing your business. Check out the variety of outdoor centric business resources available to you at Summer Market 2010:

• Paddle Lounge - Visit the Paddle Lounge and get updated on the latest in the paddle world including associations and advocates! Check out product displays and meet with key industry players in this relaxed and open environment. • The Mammut Bouldering Championships - Once again The Mammut Bouldering Championships


presented by Eastern Mountain Sports returns to Outdoor Retailer Summer Market.  The Bouldering Championships at Summer OR has always been the biggest stage for competition climbing in our industry featuring star climbers including Chris Sharma, Daniel Woods, Alex Puccio and many more. Competition begins at The Front Climbing Club, where a field of pro climbers are narrowed to the top 10 men and women for the Big Show just across the street from OR at the close of Day 2. Stick around afterwards for the famous Bouldering Championships after party. • Tent City on the Grass - The industry’s best in camping gear and tents will be on display at Tent City on the Grass. Check out tents from multiple manufacturers, what better way to compare the latest tent innovations side-by-side then set up in a natural environment. • Endurance Zone - We’ve teamed up with media partners to bring you the latest information on events, products and opportunities in the endurance market. Come take a break from your busy day to relax in the lounge or pick up the latest endurance focused magazines. • Climbing Zone - OR has partnered with Rock and Ice magazine to host the ever popular Climbing Zone, a great energy center of the show. We invite you to come by and climb, with equipment provided, or participate in a full roster of varied and creative events, from fun climbing and pullup contests to carabiner and lip-balm tosses, and knot-tying contests. We offer book and poster signings, demos and entertainment. Amazing prizes given out all day, every day, and many events are held or attended by top climbers, so enjoy the chance to meet and greet. Check the OR Daily for our daily schedule of events. • Project OR Supported - Outdoor Retailer celebrates the innovation and creativity of the design process with dedicated design resources at Outdoor Retailer Winter Market. Watch up and coming design students nominated from five top design schools compete to design and construct a specified outdoor garment prototype LIVE on the show floor. With limited time to conceive, design and build their prototypes the competition will be fierce! Project OR activities will unfold on the show floor at the New Exhibitor Pavilion. • Source & Design Center - Source and shop the components that make up the innovative and fashion forward elements of the outdoor market. From color theory to laminations, the Design Center is your resource destination at Winter Market. • Prana Rejuvenation Room - Refresh and revive yourself with yoga during the Show in the Prana Rejuvenation Room. • Mighty Karma Retailer Lounge - Take a break with Mighty Karma to enjoy teas and relaxation elixirs in a soothing lounge atmosphere.

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